China sales fell more than expected: Yum

By , on January 8th, 2013

<!– google_ad_section_start –> KFC parent Yum Brands has warned that sales in its top market of China shrank more than expected in the fourth quarter, citing bad publicity from a government review of that country’s chicken supply. Yum said in a regulatory filing on Monday that China sales fell 6 per cent in the quarter, compared to its earlier forecast of a 4 per cent decline. It said the media coverage associated with the government’s review had a “significant impact” on KFC sales in China in the last two weeks of December. <!– google_ad_section_end –>

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China sales fell more than expected: Yum