A book documenting a beer can collection that spans seven decades and 32 countries Dan Becker and Lance Wilson—two San Francisco, CA-based designers— discovered a real gem when they stumbled upon Becker’s stepdad John Russo’s extensive beer can collection tucked away in his Midwest basement. Hoarding cans since 1975, the collection spans all shapes, styles and sizes of brews from around the world, which thankfully the duo decided to photograph and document in a book that they aptly titled ” Beer .” The document lends some insight into the evolution of beer can design and the changing conversation with the consumer through its 500 images (shaved down from 1,400). Meticulously chosen, the photographs represent beers from 32 countries and you’d be hard-pressed to find any of these brands in the local corner store. Each picture, shot against a white background, includes the company name and the time period, some with more detailed descriptions. The layout—which the authors say very much guided their editing process—allows the reader to truly absorb the details of the cans and appreciate the story each has to tell. An excellent resource, the book comes in handy for not only the history of beer can design but also as a who’s who of beer distributors. Almost everyone is familiar with powerhouse brewing cities like Milwaukee or countries like Germany, but many don’t realize the extensive amount of brews that were crafted in places like Cincinnati, OH or upstate New York. A timeline shows the evolution of the industry and of the industrial design that went with it. Over the decades the images bear witness to the aesthetic shift in the marketing of alcohol, reflecting a gradual drifting away from simplicity and storytelling. For anyone who appreciates beer for its delicious, refreshing nature or enjoys gazing fondly at sharp images of tin antiquities, “Beer” sells from Amazon or directly from Chronicle Books .

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Beer

Add depth to photos and videos with Roxio’s 3D editing software The Roxio Creator 2011 media suite brings photos to life with its first-ever set of tools for capturing, creating and sharing 3D photos and videos on a PC. The program works with both content captured on a stereoscopic camera or standard 2D device, smartly enhancing or converting the files into impressive photos with full depth and scale. To achieve a 3D photo without a stereoscopic camera, start by simply taking two photos of the same shot, the first with a slight lean to the left, the second with a slight lean to the right—this provides the left eye, right eye effect. Upload the two photos to Creator 2011, which takes over from there with an easily navigable system for meshing the photos together, as well as typical editing effects. The software’s VideoWave feature helps stabilize and splice together footage from 3D-enabled cameras, standard video camcorders or both, for a modern take on the home movie. Once finished with the editing, you can upload the photos or videos to YouTube or Facebook, or produce a standard or high-definition DVD. The program also provides the option of choosing Anaglyph (for regular monitors or TVs) or RealID modes (for 3D-compatible viewing technology). To celebrate its launch, we’re giving away five boxes of Creator 2011 to CH readers. Follow us on Twitter and tweet a favorite photo you would like in 3D with @coolhunting and #creator2011 to enter. We will only accept one entry per user. Entries must be submitted by 6pm EST on 25 August 2010. Winners will be drawn at random from all qualifying (i.e. correct answer and only one entry) entrants at 12pm EST on 27 August 2010 and will be notified via Twitter.

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Creator 2011 Giveaway