During New York Fashion Week, designers like Joseph Altuzarra must dazzle the press, satisfy retailers and answer their critics — and do it all over again a few months later.
Go here to see the original:
New York Fashion Week: Another Season, Another Show
Tom Ford’s intimate fashion show last fall was a tour de force of image control. And as New York Fashion Week kicks off Thursday, many designers seem to be scaling back in a similar fashion.
Originally posted here:
New York Fashion Week: ‘Less Is More’ Is Mattering Most
Before the Alexander McQueen show tonight, Sarah Burton said her main objective with the collection – her first since taking over as creative director after Mr. McQueen’s death in February – was to impart a strong sense of craft.
Visit link:
Sarah Burton for McQueen
A live mobile campaign encouraging Fashion Week attendees to play a game of phone tag NYC-based creative agency All Day Every Day partnered up with MAC and Milk Studios to create Milk Made . The campaign covers Fashion Week live with Phone Tag , a cell phone photo blog where fashion fans in attendance can cover live action from Fashion Week (happening now through 17 Sept 2010) at Milk Studios, and share the footage directly with the public. Submissions from attending contributors at MAC and Milk studio’s events during this New York Fashion Week guarantee the content will be fresh. The public will get a first-hand look into Fashion Week at Milk Studio as influencers in attendance will be uploading photos of the festivities directly to Phone Tag’s microsite . Additional content such as live streams of the shows, presentations, and additional creative content can be found on Milk Made’s main site . Followers of the campaign can expect to see behind the scenes footage such as photos from behind-the-runway, carnivals under the Highline, extravagant rooftop dinners and secret-late night concerts. Follow MAC and Milk Studio’s Fashion Week fun at their site, here .
More here:
Milk Made
For the first time at New York Fashion Week there will be a runway show featuring plus size models.
See the article here:
Plus size debut at NY Fashion Week
