The Director of Strategic Internet Marketing and Development at WhereToLive.com, Ed Kohler offered this bit of advice to the U.S. government, which is seeking ways to shut down WikiLeaks. Kohler knows a thing or two about these subjects: He founded and managed Haystack In a Needle, a search marketing firm that offered search engine optimization consulting services and more. The tweet, which went out last night, was timed perfectly, capturing the crowd disappointed with the leak that Yahoo! plans to shut down Delicious, YahooBuzz and other popular services.

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File this under the department of things we never saw coming. A bone marrow registry hired flirtatious models to recruit donors-a practice that has the New Hampshire attorney general’s office investigating their marketing and billing practices. The…

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Bone Marrow Registry Hired Models

The use of company names as verbs has been on the rise as companies recognize the marketing value of free word-of-mouth publicity.

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Bits: The Ultimate Goal: Becoming a Verb

Our behind-the-scenes look at the making of Aston Martin’s upcoming short films Like many brands, where car manufacturers once relied on lifelong customers, changing market factors (globalization as a whole, the Internet, etc.) has empowered buyers to venture beyond local car lots to find an automobile that truly speaks to their needs and desires. While Aston Martin ‘s reputation for luxurious motoring may be enough, at nearly a century old, the manufacturer hopes to engage a new generation of drivers with its series of interactive films centered around their new Rapide . (See the full story on the four-door sports car on CH here .) To check out how Aston Martin’s Marketing Director Markus Kramer and his staff are creating something beyond a clich

Giant tobacco companies are stepping up efforts around the world to fight tough restrictions on the marketing of cigarettes.

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Cigarette Giants in a Global Fight on Tighter Rules

The web’s premiere community-driven t-shirt line commemorates its 10th birthday with a book Crowd-sourced t-shirt phenomenon Threadless commemorates its 10-year anniversary with a eponymous book depicting 300 of the best designs year-by-year. Written by co-founder Jake Nickell , he covers the history of the company from its conception in his Chicago bedroom to the successful business it is today. Alongside the selection of each year’s top designs are interviews with influential Threadless members and prominent design consultants such as RISD president John Maeda who also guest-curated a series of Threadless Select shirts designed by members of the RISD community, Squidoo founder Seth Godin as well as Jeff Howe , who coined the marketing term “crowdsourcing” and Toms founder Blake Mycoskie—all of whom talk about what an ideal business model Threadless is. With its message of passion, creativity and fearlessness, the Threadless book is more than just a visually-stimulating flip through. Its 224 pages of design, artwork and creativity make for an inspirational read for any entrepreneurial start-up. Published by Abrams , the book will be released on 10 October 2010 and sells through several retailers listed on Threadless , including Amazon .

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The Threadless Book

Foscarini extends their brand with a tri-annual bookazine Inventario: Everything is a Project , a new publication supported and promoted by lighting design company Foscarini , doesn’t just aim to be an alternative to traditional magazine but also puts its own spin on branded content. Conceived and directed by architect Beppe Finessi, the project also has publishing chops with Corraini , one of Italy’s most celebrated book publishers in the field of design, art, illustration and image, stepping in to print it. Edited like a traditional magazine and shaped as a book, the tri-annual hybrid format is intended to identify and analyze everything that is new, to focus on research and innovation with a 360-degree view on the worlds of creativity, design, architecture and art. While it’s not your usual house organ, the content works as a mirror of the values and ambitions of Foscarini. Distributed in bookshops and libraries worldwide, you can also pick Inventario up online for €10.

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Inventario: Everything is a Project