President Obama proposes a jobs plan for veterans | Homeless shelter population in New York City reaches a record high | Creative bets on the Super Bowl.

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TIMESCAST: TimesCast | February 3, 2012

Anheuser-Busch InBev is introducing a new beer, Bud Light Platinum, and they’re doing it in grand style by buying a pair of 30-second spots during the first quarter of the Super Bowl , a marketing strategy that is certainly setting the company back several million dollars. Read full article > >

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Bud Light Platinum has got the blues

Anheuser-Busch InBev is introducing a new beer, Bud Light Platinum, and they’re doing it in grand style by buying a pair of 30-second spots during the first quarter of the Super Bowl , a marketing strategy that is certainly setting the company back several million dollars. Read full article > >

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Bud Light Platinum has got the blues

Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.

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Advertising: Some Super Bowl Ads Being Seen Long Before the Game – Advertising

A huge day in television: 1. Madonna announced she would not allow her wardrobe to malfunction during NBC’s broadcast of her Super Bowl halftime show Sunday. 2. “Celebrity Apprentice” star Donald Trump endorsed GOP presidential hopeful Mitt Romney on the eve of his reality-competition show’s season debut. Read full article > >

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Column: Madonna promises ‘no flashing’ at Super Bowl

You’d think the political process had turned into one big, sexy GoDaddy Super Bowl ad , with all the focus on breasts, bellies and even butts this week. Let me explain how our political discourse had gone all T & A on us. Read full article > >

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The big backlash against bullying women

Just plopping down on the couch to watch the big game seems so slow, so lonely, so . . . 2010 to Lenny Beckerman. These days, when Beckerman watches his beloved New York Giants, as he will during Sunday’s Super Bowl, he doesn’t just watch them. Read full article > >

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Super Bowl watching takes on new dimension in age of social media

As the 53 Giants on the active roster arrived in Indianapolis for Super Bowl XLVI, left behind, until later in the week, were the players on injured reserve.

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Giants Arrive in Indianapolis, Without Their Injured

Giants linebacker Mathias Kiwanuka is returning to his hometown, Indianapolis, for the Super Bowl. But he is drawn to Uganda, where his grandfather was a historic figure.

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Mathias Kiwanuka’s Heart Belongs to Uganda

A hot sauce war between Frank’s RedHot and the McIlhenny Company has broken out in time for the Super Bowl, perhaps the most snack-centric day of the year.

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Advertising: Tabasco and Frank’s RedHot in a Buffalo Wing Sauce Duel

Julian Edelman, listed as a wide receiver for New England, has also been playing defensive back and returning punts during the team’s run to the Super Bowl.

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Super Bowl — Julian Edelman Gives Patriots 3-Way Contributor

Once in a career, timing, skill and luck converge to produce a classic image. Photographer Barton Silverman recalls “a very good day” in 1966 covering Joe Namath and the Jets.

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Lens: Barton Silverman and Broadway Joe Namath’s ‘Leap’

Spicy chicken wings, crisp and succulent, work for both the Super Bowl or the Chinese New Year.

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City Kitchen: Spicy Chicken Wings for the Super Bowl or Chinese New Year

A long-held belief that Super Bowl commercials should be kept hush-hush until they run is giving way to a philosophy of teasing content in advance.

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Advertising: Marketers Tease Super Bowl Commercials

Lawrence Tynes kicked a winning 31-yard field goal in overtime to help the Giants beat the 49ers and advance to a second Super Bowl in five seasons.

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Giants 20, 49ers 17, OT: N.F.C. Title Game: Overtime Win Sets Up Rematch for Giants