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Vince Cable seeks to clear jam over EU ruling on fruit preserves

Business secretary tackles European regulations that claim a pot of jam cannot be called jam unless it contains at least 60% sugarIt is a plot that even Lewis Carroll, the inspiration for endless sayings about jam tomorrow but not jam today, would have struggled to imagine.A pot of jam may look like jam, it may taste like jam and may even have the aroma of jam. But under EU rules, applied zealously by British officials, a pot of jam is not jam unless it contains at least 60% sugar.Vince Cable, the business secretary, is taking up cudgels to ensure that jam makers, who complain that they are constrained by the over-interpretation of EU rules through “gold plating”, are free to call a pot of jam by its true name.The villain of the piece are the Jam and Similar Products (England) Regulations 2003 dreamt up by officials implementing EU rules. The regulations have created what the famously dour Cable has described, in a rare moment of humour, as a “no jams land”.In this unfriendly space a pot of jam cannot be labelled jam unless it has a sugar content of at least 60%. If the pot has a sugar content between 51% and 59% it has no legal name. It is neither a jam, nor a preserve and must be called a fruit spread. If it has a sugar content of less than 50% it can be labelled “reduced-sugar jam”.Cable has been persuaded to take action by Clippy McKenna, who started her jam-making business at her kitchen table in Sale, Cheshire

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Vince Cable seeks to clear jam over EU ruling on fruit preserves

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