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Yale brand takes risk by wading into China’s weibo world

<!– google_ad_section_start –> US universities have responded to China’s exploding demand for American higher education with branch campuses and aggressive recruiting. Now, some are trying to boost their brands by casting photos and other snippets of campus life out into the confounding sea of Chinese social media. How confounding? Consider the mystery of the Chinese Yale zombies. <!– google_ad_section_end –>

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Yale brand takes risk by wading into China’s weibo world

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